Streamline how you manage global to local marketing teams, and get more value from your marketing investment.
Managing decentralised marketing teams across multiple locations results can really slow things down, with delayed approvals, manual processes and work duplication leaving your marketing teams spinning their wheels and wasting valuable time and resources on admin.
Centralise and streamline your global approval processes
Every time your local marketing teams have to chase up global approvals you are losing valuable time that could be better spent on generating leads.
By centralising global approval processes in Cooperate, and both global and local teams can better manage the approval process for individual assets and content.
With flexible approvals global teams can easily establish processes that suit their needs while in platform and email notifications ensure that both global and local stakeholders are always in the loop ensuring that approvals are as expedient as possible and that nothing gets missed.
Enable easy access to pre-approved marketing assets and content
Global and local teams produce a wealth of valuable marketing assets and content, and most of it only get’s used once. Enabling local teams to reuse and repurpose existing assets and content is a great way to maximise your marketing investment.
By having all marketing assets and content centralised in the Cooperate platform, global marketing teams can easily allow local teams to access and use pre-approved assets and content directly from the platform – greatly decreasing the time it takes to get marketing activity live.
Optimise your global to local production process
Localisation of marketing assets and content across multiple regions quickly becomes messy, resulting in reduced quality, a longer time to deliver to market, and core brand messages becoming lost.
By running all of your global to local production processes through the Cooperate platform you can bring your global and local teams together in addition to any freelancers, agency teams and translation services that you use. With smart permissions each local team sees only the assets, content and production process that matters to them while global has full visibility over the activity across all regions.
“Cooperate was recommended to us, recognising the challenges we had managing multiple different brands and marketing teams. The platform has been a godsend for us, in terms of being able to communicate to our various audiences.”
Paula Gething, CMO
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Turn your global marketing teams into a growth machine, driving better decision making and increasing revenue. Implementing a Customer Journey-Driven Marketing & Sales platform will have the biggest impact on the future of your business.