Health & Pharma
Managing Global to Local Content Production at scale
Centralising content strategy & production on a global scale
Getting your arms around global content production can be a real challenge.
For global natural medicine company Soho Flordis International (SFI) they knew that a unified global content strategy would be key to positioning themselves as a challenger in their sector globally.
But with decentralised marketing teams spread across the globe SFI needed a platform to centralise its marketing activity globally, provide visibility over all content production, and ensure brand consistency. Today, Cooperate is SFI’s single source of truth for all marketing content.
Ensuring visibility and control over the entire production process
With decentralised marketing teams and distribution partners spread across the globe, and complex regulatory requirements on the content they produced, having visibility over all marketing activity and content production at a global level was pivotal to executing on their new global content strategy.
The Cooperate platform gave SFI holistic oversight across the entire process, enabling the global team to have greater control and insight into what content was being produced, who was using it, and where it was being used – across all teams, channels and regions.
Maximising ROI from each piece of marketing content
Since implementing the Cooperate platform, SFI has been able to completely transform how their global and local team maximise the investment in producing marketing content – across a wide range of markets, regions and languages.
With the Cooperate platform the global brand team can create on-brand content that they know will resonate for specific markets, and make that content available immediately for the relevant local teams and distributors to use.
The global team can also identify best-in-class content that local marketing teams are producing, and feed that content back-up into global and across different markets and regions, to get maximum value from each piece of content.
Create on-brand quality content, across global markets, at scale
The Cooperate platform has enabled the global brand team to establish standardised workflows and approval processes, critical to the creation of content at scale in a highly regulated market like natural healthcare. Content can be created and approved at a global level, then made immediately accessible to relevant local teams for amplification into their respective markets in multiple languages.
Using smart content blocks the global team can also ensure local marketing sites are kept on-brand and aligned to global messaging, with the ability push updates to multiple sites from a single location in Cooperate.
This streamlined process provides local teams with a ‘one-stop-shop’ to run all campaigns and marketing activities, with access to relevant content that is aligned to global brand priorities.
“Cooperate gives us that holistic view, that vision of ‘this is working, this isn’t working’ and the ability to move quickly and stick to our strategy.”
Kate Brown, Global Social and Content Marketing Manager
Soho Flordis International (SFI)
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