Learn how the Cooperate platform can turn your global and local marketing teams into a growth machine.

The use cases below will walk you through the different ways that leading Australian brands are using the Cooperate platform to align their marketing and sales teams to drive more revenue.

Unify global strategy, with local nuance and global visibility

Use Case Example:

To ensure a global and unified approach to marketing for her organisation, with local nuance, Anne sets out the global Customer Journey in the Cooperate platform. Her team maps global content and campaigns to this strategy for each key segment and persona.

Global content and campaigns can then be easily adapted by local markets to fit their needs, with the global team retaining visibility over any adaptations to ensure brand alignment. Anne can now track and visualise all content and campaigns for both global and local marketing in real-time, using the centralised marketing calendar.

Features Used:

Customer Journey Mapping

Asset Management

Content & Campaign Planning

Global Marketing Calendar

Coordinate all of your campaign production

Use Case Example:

Harry creates and sets up a campaign in the Cooperate platform. This includes briefs (using their customised templates) for content creation, event/field marketing and sales collateral. Using Cooperate Harry identifies existing content and assets that are relevant for his campaign’s personas, that he can easily tweak to localise for his market.

Once the campaign is created it is shared with the local campaign team and global for approval. Once approved Harry notifies his agencies, internal partners and experts through the platform notifications engine so they can contribute and collaborate on the campaign. Harry uses the platform to track and manage all of the creative, content and tasks that relate to the campaign, ensuring it is delivered on time and to brand guidelines.

Features Used:

Campaign Management

Asset Management

Workflows & Approvals

Notifications & Collaboration

Streamline always-on content production and workflow

Use Case Example:

As part of a middle-of-funnel always on content strategy, webinars are run by the APAC team. As a member of the APAC team, Tom needs to create and deliver a new webinar for the next quarter. Using a webinar task template created by the global team in the platform, Tom can clearly see the activities required and quickly finds the relevant assets that will work for his webinar.

Tom gets the assets approved by global, then completes the marketing activity needed including building a landing page and creating an article that will be published on the content hub locally. He also puts together several social media posts, that get approved and scheduled.

Features Used:

Task Templates

Asset Management

Content Production

Global Approvals

Understand marketing impact across the Customer Journey

Use Case Example:

Anne wants to see how the activity over the last quarter by the global and local marketing teams has impacted the goals she set against the customer journey. Anne has set up customised DOMO dashboards in the Cooperate platform that surface key information from their campaigns, CMS platforms and even the CRM to answer her key business questions.

Anne can immediately see that the top-of-the-funnel activity has increased, resulting in more sales leads than previous quarters. Anne can also use her customised dashboard to identify areas that have not increased as expected, and quickly review marketing activity in those areas to optimise for the company goals.

Features Used:

DOMO Analytics Package

Analytics Dashboards

Customer Journey Mapping

Global Marketing Calendar

“Cooperate was recommended to us, recognising the challenges we had managing multiple different brands and marketing teams. The platform has been a godsend for us, in terms of being able to communicate to our various audiences.”

Paula Gething, CMO
Intowork Australia

Start Customer Journey-Driven Marketing Today.

Turn your global marketing teams into a growth machine, driving better decision making and increasing revenue. Implementing a Customer Journey-Driven Marketing & Sales platform will have the biggest impact on the future of your business.