Cooperate is not your standard B2B Marketing Operations Platform.

Imagine creating more leads, closing more sales and moving the needle on business revenue. Cooperate makes it easy to deliver the right message, to the right person, at the right time, to drive more sales – from a single platform. With your global marketing and sales teams aligned across the customer journey, you’re ready to transform how your marketing impacts the bottom line. It’s what we call Customer Journey-Driven Marketing.

Not sure what Customer Journey-Driven Marketing is?

We’re all seeking better ways to generate more leads and close more sales. The best way for B2B marketers to drive more revenue is through Customer Journey-Driven Marketing.

The aim of Customer Journey-Driven Marketing is to build actionable customer journeys that are designed to achieve your business objectives, executing all of your global marketing activity and sales enablement through this framework to deliver better results from your marketing investment.

“Brands that can improve the customer journey see revenues increase as much as 10 to 15 percent while also lowering the cost to serve 15 to 20 percent.”

McKinsey

What makes Cooperate the #1 Customer Journey-Driven Marketing platform?

Most marketing operations platforms simply focus on increasing efficiency, and while this helps a marketing team be more productive, it doesn’t impact the businesses bottom line. In comparison, when you run all of your marketing activity through the framework of your customer journey, a real step change happens.

Brand messages are better aligned to your customers needs
Global sales and marketing teams are aligned to the customer journey
Global marketing teams can say no to work that doesn’t move the needle
Marketing generates more leads that turn into bigger sales

When you align your marketing activity with your customer journey, then great marketing happens.

Set the framework

Visualise your actionable customer journeys directly in the Cooperate platform, link all of your marketing activity and assets to make sure you are delivering the right message, to the right person, at the right time.

Manage marketing

Manage your marketing activity (from campaigns to content production to sales collateral), and all of your assets in the same platform as your customer journey, ensuring alignment across your global marketing and sales teams.

Drive more revenue

Identify the metrics that matter across the customer journey, and build performance dashboards that focus on those metrics – so that your global teams knows what actually moves the needle for your business, and what doesn’t.

Leading Australian brands love Cooperate

“Cooperate gives us that holistic view, that vision of ‘this is working, this isn’t working’ and the ability to move quickly and stick to our strategy.”

Kate Brown, Global Social and Content Marketing Manager
Soho Flordis International (SFI Health)

Start Customer Journey-Driven Marketing Today.

Turn your global marketing teams into a growth machine, driving better decision making and increasing revenue. Implementing a Customer Journey-Driven Marketing & Sales platform will have the biggest impact on the future of your business.