Group Events and Customised Workshops that enable you to unlock the potential of your marketing team.

Helping you nail your customer journey and get better marketing results is a big deal for us. We mentor marketing teams to be more effective, offering a range of different workshops to suit your needs.


How to Nail Customer Journey-Driven Marketing

Marketing is the primary driver of business revenue and profit and Customer Journey-Driven Marketing moves the needle for these. Come along to one of our free workshops, where Justin Cannon, CEO & Cofounder of Cooperate, will show you how to take advantage of this new framework to drive more revenue and create better, more intelligible customer journeys. You’ll have plenty of opportunities to meet and network with like-minded, passionate marketers as well as our team.

Spaces book out fast so we recommend locking in your seat early.


Select a date below to register.

12.30pm, Wednesday 10th July 2019


Select a date below to register.

6pm, Wednesday 17th July 2019

Customised Onsite Workshops

Adopting best practice processes enables you to get better results from your marketing investment, whilst empowering your marketing team to get more done, faster.

Our expert team can work with you to run an onsite customised workshop designed to implement best practice across your organisation.

The Start

Customer Journey Mapping

This workshop covers:

  • What makes a great customer journey map?
  • When does it make sense to split out your journey maps?
  • How to design a customer journey map that is flexible
  • Defining goals for different stages of the journey
  • Aligning messaging, channels and goals

Delivered as one workshop or a series of sessions.

The ‘Messy Middle’

Marketing Operations Best Practice

This workshop covers:

  • Briefing, Reviews and Responses best practices
  • Framework for agency reviews
  • Communications practice for Marketers
  • How to build bulletproof marketing plans
  • Design your marketing org
  • How to run a creative process for marketing

Delivered as one workshop or a series of sessions.

The End

Metrics That Matter Workshop

This workshop covers:

  • What are your key questions
  • Discerning marketing data
  • How to build your insights function at any stage
  • Lean analytics: just enough data
  • Operational v Performance metrics and what they mean

Delivered as one workshop or a series of sessions.

Corresponding to this is the delivery of your Cooperate dashboards into your account.

“Cooperate was recommended to us, recognising the challenges we had managing multiple different brands and marketing teams. The platform has been a godsend for us, in terms of being able to communicate to our various audiences.”

Paula Gething, CMO
Intowork Australia

Start Customer Journey-Driven Marketing Today.

Turn your global marketing teams into a growth machine, driving better decision making and increasing revenue. Implementing a Customer Journey-Driven Marketing & Sales platform will have the biggest impact on the future of your business.